Overview
Vertex is a workflow automation platform designed for operations and project management teams. The company needed a stronger brand presence and a more intuitive product interface to compete in a growing SaaS market. NorthStudio delivered a refined brand identity and a fully restructured user experience. We simplified dashboard navigation, introduced a modular UI system, and created a consistent visual language across marketing and product touchpoints. The result was a scalable digital ecosystem—clearer positioning, improved usability, and a design system ready for long-term product expansion.
Our Approach
We began with stakeholder workshops and user journey mapping to identify friction points. After defining positioning and tone, we redesigned the brand identity to feel precise, modern, and technology-forward.
For the product, we simplified navigation architecture, reduced visual noise, and implemented a modular UI system to support scalability.
Client
Vertex
Date
Feb 23, 2024
Project Type
Brand Identity & SaaS Product Redesign
Days to Solve
45 DAYS
What We Delivered
We delivered a comprehensive brand and product transformation designed to improve clarity, usability, and scalability. Rather than focusing on isolated design updates, our work centered on building a unified system that aligned marketing, product, and internal workflows. From refining the visual identity to restructuring the SaaS dashboard experience, every deliverable was crafted to reduce friction and support long-term growth. The result was not just a refreshed interface, but a cohesive design ecosystem that empowered both users and the Vertex internal team.
Result
We deliver measurable outcomes through strategic design, helping brands improve engagement, conversions, and long-term digital performance. Our work goes beyond visuals—every project is built to improve user experience, strengthen brand presence, and generate real business impact.
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Increase in onboarding completion rate within the first 90 days
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Increase in onboarding completion rate within the first 90 days
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Increase in onboarding completion rate within the first 90 days
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Increase in onboarding completion rate within the first 90 days
Final Thoughts
The Vertex project demonstrated how structured design thinking can transform both perception and performance. By aligning brand clarity with product usability, we helped create an experience that feels cohesive, intuitive, and scalable. Rather than delivering surface-level improvements, the focus was on building a long-term system—one that supports growth, reduces internal complexity, and strengthens user trust. The outcome reflects what happens when strategy and design move in the same direction.